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Introducing Laura Wills of The Fashion Bug Blog as the face of the Jem + Bea SS17 campaign

By Dominique & Rebecca

We are very excited to share some of the amazing images from our new campaign with you, shot by Ash Johnson at Bourne & Hollingsworth in Clerkenwell.

The faces of our SS17 collection are Laura Wills, of The Fashion Bug Blog, and her beautiful baby daughter Mila. 

Laura launched her blog in early 2015, writing for herself and a handful of friends to start off with. Named after her husband’s nickname for her (Bug), it became so popular that she now has a successful Instagram account too @thefashionbugblog where she shares style snaps and her experiences of motherhood.

We chose Laura for the campaign as we love her effortless sense of style. Never without a cool-girl pair of Illesteva sunglasses, she mixes fashion finds from high street stores such as Zara with classic Chanel and more edgy brands such as Caroline Contas (where Laura’s amazing dress, above, is from).

Find out more below in our interview with Laura about her style, becoming a mother and her life in London…

Thank you (to you and the gorgeous Mila) for being the face of the Jem + Bea SS17 campaign! What do you love most about the new collection?

Oh it was such a joy to be a part of this campaign – everyone involved was amazing especially Dom & Rebecca. It was such a fun day. I love the Farah Crossbody and also all of the Mama pouches (which make great gifts for mums-to-be!).

You write The Fashion Bug Blog, what made you want to start it, and what do you love most about blogging? 

It started purely as a hobby. I LOVE fashion and I really just wrote it for myself in the beginning and a few of my friends. I got a very positive response so decided to pursue it more seriously.

Do you think your style has changed since becoming a mother?

Not really. In the same way that I didn’t change it whilst pregnant, I haven’t felt the need to change it now that I am a mum. Even when I was breastfeeding I didn’t only go for practical choices I just tried to work around it.

What are your go-to pieces? Do you tend to choose more practical pieces when you’re out and about with Mila?

It depends what we are doing. I love going for long walks with her in a baby carrier (I just switched to the Ergo Baby and its amazing!) so then I wear more practical clothing such as comfy walking shoes but if its just normal errands or lunch etc then I will wear what I would normally wear.

What are your absolute favourite boutiques and places to shop?

I do most of my shopping online these days it's just SO much easier. But when I do visit actual shops I love Zara and Topshop for high street fashion. I’m a huge Chanel addict and I love going to the stores they are just so beautiful. And Harrods is always amazing – I could spend all day in there eating and shopping plus I love their kids department (they have lots of my favourite brands such as Bonpoint and Marie Chantal). For makeup and skincare I love Space NK. Baar & Bass on the Kings Road is also a lovely small independent store. I also spend a lot of time in Peter Jones since having a baby!

What do you love most about being a mama?

The endless all-encompassing love I feel. I am quite an emotional person anyway, but now that I am a mother I cry all the time from happiness - it’s ridiculous!

What do you think has been the most emotional moment so far?

The birth was pretty emotional. I just think it gets even more amazing every single day as you watch this little being you helped create develop and become her own person.

And the funniest?

My elevator milk leakage situation. It was AWFUL! I shared it on my blog but basically I was shooting an outfit and honestly no one ever told me I should be wearing breast pads. It was a couple of weeks after giving birth and although I knew that my breasts leaked in the mornings when they were super full, I somehow (now when I think back this is so ludicrous) thought I could get away with wearing an off the shoulder top with no bra. We have a lift in our building and as I was in the lift (with the girl who takes my photos) I started feeling drops on my feet and I looked down and milk was literally gushing out. There was so much. It was hysterical as well as mildly embarrassing and possibly slightly traumatising for my photographer who is much younger than I am.

Has anything really surprised you about parenthood?

How you don’t miss your old life. I want to hang out with Mila 24/7 and there is nothing I would rather be doing.

What are your favourite places to hang out with Mila in London?

Kensington Gardens. I love going for walks with her, I went every single day in the summer when she was born. Wholefoods. Gymboree! But I also take Mila everywhere with me I have never felt like I am not welcome with a baby – she comes to dinners with my husband and I too and just sleeps in the pram.

And the perfect family weekend?

We get up every day at 7am (the ONLY thing I miss since having a baby is a lie in!) and usually get coffee and go for a walk. Then one of us might go for a workout and we then potter around at home and play with Mila. We then go for a long leisurely lunch (we plan this around Mila’s naptime) followed by possibly a spot of shopping and then more playtime at home or at my brother’s house (he has a 3 year old and a 1 year old so it’s perfect!) My husband and I usually go out for dinner at least once on a weekend either just the two of us or in a group but we always make sure that we are the ones who put Mila to bed. Sunday is pretty much exactly the same minus the dinner. We also spend a lot more time at home than we did pre-baby, but we love it.

And finally, what are your 5 essential items to keep inside your Jem + Bea bag

  1. A musical toy for Mila
  2. A change of clothes for her
  3. aden & anais swaddles
  4. My phone
  5. And wipes!


15th March 2017

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